Teaching and assessment for International Marketing and Artificial Intelligence for Business MSc

Organisations must effectively manage customer experiences to ensure a long-term relationship. These unique bonds are difficult for competitors to replicate. To succeed, organisations are employing experience design principles to enhance customer loyalty. This module equips you with practical skills for managing customer experiences and designing sustainable service prototypes.

During this module you will meet other students from different courses that share common components. This module will prepare you to get the most out of your studies and further your career after graduation in the world of business.

Increase your knowledge of digital marketing, understand the impact of digital media on culture, consumers, and consumption. Develop your skills using interactive platforms for both business and social contexts. 

Based on topical issues in your course, you will apply theory and knowledge from the taught modules to a new situation. You will evaluate literature to reflect on an internship, answer a problem provided by a local firm, or explore a topic provided by the module leader.

Examine the macro and micro factors that affect and condition the development of an international marketing strategy. This module is designed to equip you with the necessary skills to make ethically and socially responsible marketing decisions in a global context. 

Based on topical issues in your programme, you will apply theory and knowledge from the taught modules to a new situation.

You will evaluate literature to reflect on an internship, answer a problem provided by a local firm, or explore a topic provided by the programme leader.

Students will develop their academic English while working with material from their core business modules.

This is an English support module for international business students.

Learn how to use the project knowledge principles for managing complex projects.