Business Economics with Marketing - 3.5 years BSc (Hons)

You will learn to understand market trends and make smart business decisions. Learn how to create and promote successful brands

School of Business

People sitting in rows in a large room, talking to amongst themselves.
Start date
January 2026
Duration
42 months
Location
Dundee City Campus
Joint 2nd in Scotland for graduate prospects

Guardian University Guide 2025 / Times University Guide 2025

Course eligibility

This course is only available for English, Welsh, Northern Irish (Rest of UK), or International applicants

September start option

You can start this course in either January or September, giving you the flexibility to choose the date that works best for you

A bachelors degree in Business Economics with Marketing teaches you how businesses make decisions based on market trends, economics, and consumer behaviour.

You’ll learn about the economy, how businesses set prices, and the strategies used to build successful brands.

You will also explore core concepts of marketing like:

  • consumer behaviour
  • marketing strategy
  • research
  • analysis

This course starts in January and allows you to graduate earlier than usual but have the same experience and opportunities as the full 4 year course.

If you’re interested in understanding how the world’s economy works and want to learn how to create and promote products that people love, this degree could be perfect for you.

It’s a great choice for students who want a career that combines business smarts with creativity.

In the BSc Business Economics with Marketing degree, you can expect to dive deep into how markets work. You will also learn how businesses make key decisions based on economic trends.

You’ll analyse real-world case studies. You'll also work on projects that apply economic theories to business problems. You will learn how to interpret data to make smart business choices.

You’ll also have opportunities to collaborate with classmates and attend guest lectures from industry professionals. You will also gain hands-on experience through internships.

It’s a degree that mixes practical and creative skills with critical thinking. This will prepare you for a variety of careers in business, economics, and marketing.

Our degrees are all about helping you build the skills you need to succeed in your future career. You’ll get real-world experience while you study through industry projects, internships, networking events, and guest lectures.

When you graduate, you won’t just have a degree—you’ll have practical skills you can use right away in any job you choose.

View our full range of undergraduate economics courses.

Association to Advance Collegiate Schools of Business (AACSB)

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AACSB accreditation ensures that business schools meet the highest standards of excellence in teaching, research, curriculum, and learner success.

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