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Business Economics with Marketing MA (Hons)
Study economics and the wider business environment, with a focus on marketing in today’s multi-channel environment
Start date
September 2025
Duration
4 or 3 years
UCAS Code
LN15
Location
Dundee City Campus
Joint 2nd in Scotland for graduate prospects
Guardian University Guide 2025 / Times University Guide 2025
Business Economics focuses on economic concepts, theories, and principles. Learn how these are applied to various business activities inside businesses or organisations and across the wider business world.
You’ll develop a strong understanding of the role of marketing in today’s multi-channel environment and how marketing fits into a wider organisational context.
In order to become an effective marketer, and be able to allocate resources and tap into growth opportunities, you need to understand all economic factors relating to target markets, particularly around emerging markets.
The main difference between our BSc and MA comes in the first two years. The MA degree should be your choice if you have a stronger interest in the arts, or social science based subjects.
“I would say being part of the Enterprise Challenge was definitely the most beneficial. It helped me expand my network, meet new friends and I even got a placement at Centre of Entrepreneurship where I had the opportunity to learn and develop skills such as event management, event planning and sales.”
MA Business Economics with Marketing, Kristina Cholakova
Association to Advance Collegiate Schools of Business (AACSB)
AACSB accreditation ensures that business schools meet the highest standards of excellence in teaching, research, curriculum, and learner success.
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