Business Analytics MSc
You will learn in-demand skills to analyse data and make smart decisions. This will allow you to boost your career in data-driven industries

Unlock the power of data with our MSc Business Analytics—a degree designed for the future. Business analytics is at the forefront of decision-making. It can shape industries and drive success in a world increasingly powered by data. It’s not just about numbers. It is about discovering insights. These can transform organisations, influence strategies, and create real-world impact.
This course equips you with cutting-edge skills to turn raw data into meaningful solutions.
You’ll dive into areas like:
- building and applying business analytics models
- using data to make smarter business decisions
- exploring innovative visualisation tools to communicate insights
- learning how to clean, process, and analyse data effectively
- navigating ethical challenges in the use of data
This course is open to graduates from any background. It will prepare you to master the latest analytical tools and tackle real-world challenges.
You will gain skills on this course that are in high demand globally. This applies whether your background is as a business or non-business graduate. It will offer you the ability to either specialise or pivot into this dynamic area.
Business analytics are increasingly defining how industries innovate and grow. With this degree, you will have access to a gateway to a career at the heart of data-driven success.
In today’s world, data is everywhere, and businesses need experts to turn it into smart decisions.
With a Master’s in business analytics, you’ll gain the skills to understand data, find valuable insights, and make better choices.
You’ll learn cutting-edge tools and techniques. These will prepare you for exciting careers in industries like finance, tech, and healthcare. This degree can open doors to high-demand jobs and sets you up as a problem-solver businesses can’t do without.
At the University of Dundee School of Business, you’ll experience a flexible and interactive learning environment that combines traditional teaching with modern technology.
Our hybrid approach mixes in-person classes with online resources. This will allow you to learn in a way that suits you best.
In labs, you’ll use tools like Python, R, and specialised financial software to tackle real-world problems. You’ll also explore and build practical skills in:
- data visualisation
- predictive analytics
- database management
Our expert staff from both the School of Business and School of Science and Engineering will support you. They will help you gain the confidence and technical knowledge to succeed.
Our master's degrees are all about helping you build the skills you need to succeed in your future career. You’ll get real-world experience while you study. This will be done through industry projects, internships, networking events, and guest lectures.
When you graduate, you won’t just have a master's—you’ll have practical skills that will make you stand out from the crowd.
Business Analytics pathways
You can choose to study one of the following degrees, with the option being open to change your choice upon arrival at the University:
Our postgraduate on-demand walk through will give you all the information you need about what your experience will be like and how we can help you.
- Comprehensive insights: Learn all about our school, programs, and where a postgraduate degree can take you with an in depth look at the University of Dundee School of Business.
- Careers and entrepreneurial support: Discover how we can help you launch a successful career or start your own venture.
- Scholarship opportunities: Get tips on applications and find out about our available scholarships to help fund your education.
Sign up now to access our webinar and learn how you can become a postgraduate student at the School of Business. You’ll find all the information you need in this one place.
Association to Advance Collegiate Schools of Business (AACSB)

AACSB accreditation ensures that business schools meet the highest standards of excellence in teaching, research, curriculum, and learner success.
If you have any questions about the admissions process, studying, or living in Dundee, please contact us