Business Analytics and Marketing MSc
Elevate marketing strategies with analytics. You will learn data analysis and marketing expertise for impactful decision-making
This is a pathway of our Business Analytics MSc course
Data across marketing is another area that has developed greatly over the last few years. Monitoring, analysing and communicating on customer data, social media data, web related data are all key areas for businesses to ensure their marketing is effective.
Business Analytics in this course is about using data for strategic decisions. It involves analysing data for insights to improve operations and make better marketing decisions. When combined with marketing, data insight can boost competitiveness.
Business Analytics transforms data into insights for better decisions. Analytical skills are crucial today, valued and in high demand.
Throughout the course you will,
- learning about data analysis and business analytics models
- attend talks from Computing Science lectures on data analytics
- learn to make better data lead business decisions
- understand the ethical considerations and best practices in data analysis
- learn how data analysis contributes to marketing strategy and decision-making
- explore the use of predictive analytics for forecasting sales and identifying future market trends
- gain insights into competitor analysis through data-driven approaches
The course is open to business and non-business graduates. It teaches you to use the latest analytical and quantitative tools to make smart business decisions with data. It also covers the ethical use and management of data. It looks at the impact on society and individuals.
Business Analytics pathways
You can choose to study one of the following degrees, with the option being open to change your choice upon arrival at the University:
Our postgraduate on-demand walk through will give you all the information you need about what your experience will be like and how we can help you.
- Comprehensive insights: Learn all about our school, programs, and where a postgraduate degree can take you with an in depth look at the University of Dundee School of Business.
- Careers and entrepreneurial support: Discover how we can help you launch a successful career or start your own venture.
- Scholarship opportunities: Get tips on applications and find out about our available scholarships to help fund your education.
Sign up now to access our webinar and learn how you can become a postgraduate student at the School of Business. You’ll find all the information you need in this one place.
Association to Advance Collegiate Schools of Business (AACSB)
AACSB accreditation ensures that business schools meet the highest standards of excellence in teaching, research, curriculum, and learner success.
If you have any questions about the admissions process, studying, or living in Dundee, please contact us