International Marketing MSc

Master global marketing strategies and enhance your career prospects with internships, networking, and practical insights into the evolving marketing landscape

School of Business

MSc International Marketing
Start date
September 2025
Attendance
Full time
Duration
12 months
Location
Dundee City Campus

This course will give you the skills to handle the changing global market. You will learn to apply key marketing principles to different international audiences.

You'll learn to create marketing campaigns that engage audiences around the world. This will happen through hands-on projects and case studies. By the end of your master’s degree, you will be ready to enhance marketing success for businesses worldwide.

A master's in international marketing prepares you to succeed in a fast-changing business world. You will gain a strong foundation in:

  • traditional and digital marketing strategies
  • brand positioning and management
  • customer engagement through social media and digital channels
  • data-driven decision-making for global marketing.

Companies around the world want marketing professionals who know how to adjust strategies for global audiences. This course helps you gain in-demand skills. Whether you want to advance in marketing or switch to this field, it opens doors to global career opportunities.

Learning at our School of Business, you’ll experience a dynamic learning environment that blends hands-on teaching with cutting-edge technology.

Our hybrid approach combines in-person classes with online resources, giving you the flexibility to learn your way.

Guided by expert staff, you'll gain the confidence and knowledge needed to succeed in today’s fast-moving business world. It’s about thinking globally, acting decisively, and preparing for an exciting future!

Our master's degrees are all about helping you build the skills you need to succeed in your future career. You’ll get real-world experience while you study. This will be done through industry projects, internships, networking events, and guest lectures.

When you graduate, you won’t just have a master's - you’ll have practical skills that will make you stand out from the crowd.

International Marketing

You can choose to study one of the following degrees, with the option being open to change your choice upon arrival at the University:

Global internships

As part of this degree, you will have the opportunity to do an eight-week internship matched to your chosen industry and organised by the School of Business for you.
Find out more about internships
Take a tour of the business school

Our postgraduate on-demand walk through will give you all the information you need about what your experience will be like and how we can help you.

  • Comprehensive insights: Learn all about our school, programs, and where a postgraduate degree can take you with an in depth look at the University of Dundee School of Business.
  • Careers and entrepreneurial support: Discover how we can help you launch a successful career or start your own venture.
  • Scholarship opportunities: Get tips on applications and find out about our available scholarships to help fund your education.

Sign up now to access our webinar and learn how you can become a postgraduate student at the School of Business. You’ll find all the information you need in this one place.

“I received a scholarship of £5000 which enabled me to study at the University of Dundee. It meant a lot to me as it showed that I was valuable as a student to the University and most importantly, it reduced the burden on the student loan that I have. ”

Prathiba Rangavajulla, MSc Digital and Social Media Marketing

My experience as an international marketing student at Dundee

Aswin Poornachandran shares his experiences of studying International Marketing and Management at the University of Dundee School of Business
Read story

CIM Accreditation

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Accredited by the Chartered Institute of Marketing (CIM)

Association to Advance Collegiate Schools of Business (AACSB)

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AACSB accreditation ensures that business schools meet the highest standards of excellence in teaching, research, curriculum, and learner success.

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