MSc International Marketing

The MSc International Marketing course combines essential theory with the latest digital strategies. It will help to prepare you for a dynamic and global marketing career. This is a conversion course, open to students from marketing and non-marketing backgrounds.  

This course is designed to give you a theoretical foundation and the practical tools for application in the workplace. You will develop a global perspective on marketing. This will enable you to respond to challenges and opportunities in marketing environments.  

Graduates progress into careers in multinational companies and global marketing agencies. Many have also launched their own ventures.  

Our MSc International Marketing graduates have secured roles such as: 

  • Digital Marketing Executive
  • International Brand Manager
  • Global Marketing Analyst
  • Social Media Strategist
  • Marketing and Communications Manager 

Our course will help you develop transferable skills that are highly valued in the workplace. These include 

  • strategic brand planning
  • digital campaign development
  • cross-cultural communication
  • market analysis and research 

The School of Business has a dedicated team of careers and employability professionals to help you prepare for your career. This includes a pre-arrival careers programme, one-to-one coaching sessions, networking events and drop-in sessions. You will also have access to an additional skills programme. This is designed to enhance your employability and increase your confidence. 

This course is accredited by the AACSB, a globally recognised accreditation. This ensures that the School of Business meets high standards of quality and excellence in business education. It signals to employers that you have received quality education and training, which can enhance your job prospects. 

This course is also accredited by the Chartered Institute of Marketing (CIM), the leading professional marketing body. This ensures the course content is aligned with professional industry standards.

Sarah Manifold
“After graduating, I came back to Ireland and joined the graduate programme for an Aviation Leasing company called ORIX Aviation. I have been working at ORIX for almost a year and a half now and was offered a full-time position when the graduate programme ended. I am part of the Corporate Planning and Investment team and cover areas such as pricing aircraft, marketing communications, new business opportunities, and board-related matters.”

Sarah Manifold - MSc International Marketing and Finance

Jiang Hong stands on the stairs with ornate paintings on the wall behind her.
“I am a brand manager for a Chinese skincare brand. My Dundee degree has enriched my knowledge and allows me to think objectively and dialectically. For my career, I now have more problem-solving methods and management skills.”

Jiang Hong, MSc International Marketing graduate 2020, from China

Adipa standing in front of a stone wall at the River Tay and the Rail bridge in the distance
“My Dundee degree has given me a lot - from knowledge to social skills. The careers staff were very helpful as well when I applied for jobs and created my cv.”

Adipa Nilachart, MSc International Marketing and Management graduate 2020, from Thailand

Filippo Mengo standing in front of a castle
“One month after the end of my course I found an internship in Milan, Italy. I now work for a consultancy in Milan, in the public affairs and strategic communication fields.”

Filippo Mengo – MSc International Marketing and Branding

Romail Mukhtar standing outside a red brick building
“I am currently working in the capacity of an Account Manager in the Forbes Europe team. The job involves managing the marketing operations of Forbes across Europe. My role is to be an intermediary between the client and Forbes's internal teams. I assist both parties with pre-sale and post-sale activities.”

Romail Mukhtar, MSc International Marketing

Careers support

At the University of Dundee, we’re committed to helping you build a successful future. With a clear employability strategy, we support you to develop essential skills, gain valuable experience, and learn how to confidently apply for opportunities.

Our expert Careers Service offers tailored guidance, interactive workshops, and events such as Green Careers Week, the International Students Careers Symposium, and recruitment fairs.

Each academic school ensures employability is embedded throughout your studies, working in partnership to connect your learning with real-world opportunities. Over 300 employers visit campus each year, collaborating with students through placements, consultancy projects, and immersive experiences.

Contact our enquiry team

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